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Hilary Sutcliffe
Hilary Sutcliffe

52 Followers

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Jan 18

Trustworthiness, trust and the Edelman Trust Barometer

Lots of talk about trust this week ahead of Edelman Trust Barometer launched today at the World Economic Forum at Davos. Here’s my quick attempt at exploring the issues one at a time, as they are all getting rather unhelpfully conflated, and I think they are distinct. The discussions also…

7 min read

Trustworthiness, trust and the Edelman Trust Barometer
Trustworthiness, trust and the Edelman Trust Barometer

7 min read


Dec 16, 2022

My two word construct of the year!

We’ve had the Word of the Year from The Oxford Dictionary (‘goblin mode’), Cambridge Dictionary (homer) Collins (‘permacrisis’), Merrium Webster (gaslighting) Dictionary.com (Woman), the Economist (hybrid work), and the most Googled (wordle) and here is my two word construct of the year! Regular readers will know that I have been…

5 min read

My two word construct of the year!
My two word construct of the year!

5 min read


Oct 12, 2022

Do I want a robot to clean my house?

I am giving in and getting another cleaner. My husband retired early and the idea was he was going to do the housework and before the miraculous day dawned, covid was on us and we weren’t allowed one anyway. …

8 min read

Do I want a robot to clean my house?
Do I want a robot to clean my house?

8 min read


Oct 5, 2022

Keep Buggering On — My long & winding road to Tech Ethics and beyond (via CSR, Stakeholder Capitalism & RRI)

Tech Ethics is a hot topic and I’m having a deja vu moment. There is nothing new about thinking about how to develop innovations which put people and not profit first, whilst also navigating inherent moral dilemmas. …

12 min read

Keep Buggering On — My long & winding road to Tech Ethics and beyond (via CSR, Stakeholder…
Keep Buggering On — My long & winding road to Tech Ethics and beyond (via CSR, Stakeholder…

12 min read


Sep 1, 2022

Trust measurement— start with feeling the pain of distrust

In the first article I explored Taking Trust Seriously and the second about measuring trust I looked at the sorts of trust measures going around for companies and civic institutions, but with a warning that measures skew incentives and incentives skew behaviours, so to think carefully about why you want…

8 min read

Trust measurement— start with feeling the pain of distrust
Trust measurement— start with feeling the pain of distrust

8 min read


Aug 30, 2022

Measuring trust —why you might be wasting your money

If you are an organisation who Takes Trust Seriously — the subject of my previous article, you might be thinking about measuring trust. After all, ‘what gets measured gets managed’ right? Yes and no. As journalist Simon Caulkin is widely quoted as saying “What gets measured gets managed — even…

6 min read

Measuring trust —why you might be wasting your money
Measuring trust —why you might be wasting your money

6 min read


Aug 19, 2022

Taking trust seriously — a starting point for companies

Being trusted is usually good Being trusted makes a big difference to what organisations can do — if people trust you they are more likely to want to work for you, fund you, buy your products or services, collaborate with you, be open to your new ideas, talk about you positively and give you the…

5 min read

Taking trust seriously — a starting point for companies
Taking trust seriously — a starting point for companies

5 min read


Aug 16, 2022

New letter to blood donors — response to a challenge!

I got this slightly irritating note from the NHS, so posted it as my Trust Thought for the Day to see other’s views. I got some really interesting contributions on what is wrong and why it is heavy-handed and also had a constructive and interesting direct conversation with the sender. …

7 min read

New letter to blood donors — response to a challenge!
New letter to blood donors — response to a challenge!

7 min read


Aug 15, 2022

Restoring citizen trust in politicians and government — ideas

This is the third in a series of articles looking at the implications of distrust in government and trust in other people. The first showed how the UK government was among the least trusted in the world, the second explored potential implications of our high interpersonal trust alongside that distrust…

6 min read

Restoring citizen trust in politicians and government — ideas
Restoring citizen trust in politicians and government — ideas

6 min read


Aug 9, 2022

Low trust in government + high interpersonal trust — what might that mean for the UK?

The first of this series of articles showed that British people’s distrust in the government is among the highest in the OECD, that most of us think our politicians are likely to lie and mislead us for their own ends and that on the whole we feel powerless to affect…

7 min read

Low trust in government +  high interpersonal trust — what might that mean for the UK?
Low trust in government +  high interpersonal trust — what might that mean for the UK?

7 min read

Hilary Sutcliffe

Hilary Sutcliffe

52 Followers

Works on trust, ethics, governance and exposing bullsh*t.

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